
In an interview with Madame Figaro, Alexia Laroche-Joubert discussed the possible return of “Loft Story”. While she does not make an official announcement, she believes that it is “the right time” for the cult program to make its comeback.
Summary
- With the release of “Culte” on Prime Video, many fans are hoping for a return of “Loft Story”
- The show’s producer, Alexia Laroche-Joubert, responded to this rumor in a recent interview.
After the success of the return of Star Academy and Secret Story, could Loft Story make its comeback? Many hope so, especially since Prime Video put the cult series online on October 18, 2024. A series that looks back at the history of the program produced by Alexia Laroche-Joubert but not only.
We can also find the cult moments of the program, such as the carnal scene between Loana and Jean-Edouard in the Loft Story swimming pool, as well as other moments that marked the show. With such news linked to the show formerly presented by Benjamin Castaldi, many think that it could make its comeback.

Alexia Laroche-Joubert thanks “Loft Story”
But what does the producer think? Indeed, Alexia Laroche-Joubert was questioned on the subject by Madame Figaro . The current CEO of Banijay and co-producer of the series broadcast on Prime Video would not be against it.
“Without this show, I probably wouldn’t be here today and then it was the beginning of what I preferred to do in my job: meet people”, she first wanted to recall before continuing: “I was very happy, on the ‘Star Academy’, to find myself in the company of Stevie Wonder or Madonna but they are not the ones who move me. Real people have a kind of fragility because we ask them to tell us about their lives when no one, usually, stops to talk about them” .
She would like to revive the show.
After discussing her nostalgia, our colleagues took the opportunity to ask her THE question that everyone is asking: does she want to create a 2025 version of Loft Story ? ” It’s funny because ‘Big Brother’ is relaunching in England and they’ve taken that purity, there’s no mechanics. The candidates have very different opinions and they discuss a whole bunch of very interesting subjects ,” replied the main person concerned.
This situation makes her want to relaunch the program in the coming years: “Yes, I even think it’s time .” Nevertheless, Alexia Laroche-Joubert warns that her statement should not be seen as “an announcement.” “But I think we’re ready to reconnect with that pattern ,” she added. Enough to give fans hope.

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