Who is Steven Stokey-Daley, the British designer who shone at London Fashion Week?

His reinterpretations of classics from across the Channel are a real success on the catwalks, from London to Pitti Uomo. His name: Steven Stokey-Daley, whose brand, SS Daley, already dresses Harry Styles, establishing himself as the new English talent to watch closely.

His name is on everyone’s lips. Steven Stokey-Daley, winner of the LVMH Prize in 2022 , is establishing himself as the new talent on the British scene. In 2024, he created a stir at Pitti Uomo in Florence with a daring men’s show, mixing tapestry patterns and an inclusive cabin. This show marked a turning point in his career, affirming his desire to shake up the traditional codes of men’s fashion. Then, at London Fashion Week, the applause still resonated after his fall-winter 2025-2026 collection, a true homage to British fashion and Scottish folklore. He revisited classics such as tartan shorts, the duffle coat and the trench coat, reinterpreting them in oversized, colorful and offbeat versions. A fusion of tradition and modernity, amplified by exuberant volumes, which define the very essence of his style that has been so popular since the creation of his brand, SS Daley, in 2020, in the midst of a pandemic. After graduating from fashion school, he perfected his craft working at Tom Ford and Alexander McQueen under the direction of Sarah Burton , before launching his first collection. Composed of just two pieces – a pair of trousers and a shirt – it marked the beginning of a true fairy tale for the designer from a modest suburb of Liverpool. He drew inspiration from the uniforms of major British universities such as Oxford and Harrow, imagining double-pleated, loose-fitting trousers in vintage floral fabric, accompanied by a shirt with a bold and offbeat design. It was an immediate success and his autumn/winter 2020 collection was presented at London Fashion Week. His career was launched.

The rise of Steven Stokey-Daley

In 2022, Steven Stokey-Daley won the LVMH Prize and continued to make a name for himself by asserting his brand identity, which he defines as a desire to “subvert traditional ideas of British heritage, through exaggerated cuts and silhouettes, romantic fabrics and theatrical presentations”. A vision that he combines with an eco-responsible approach, favoring collaborations with local artisans and a made-to-order model. But the real turning point in his mainstream career came when Harry Styles began to take an interest in his creations and share them on social media. As soon as lockdown began, the artist’s stylist, Harry Lambert, approached the designer to design the shirts for the “Golden” video. Since then, the artist has continued to praise Steven Stokey-Daley, popularizing his teal cardigans, which have been selling like hotcakes on the Internet. An iconic piece from the brand that perfectly represents the playful side of the designer’s work, who also offers sweaters and shirts decorated with offbeat patterns or embroidered with animals. Creations reminiscent of the offbeat approach of Jonathan Anderson , with whom Steven Stokey-Daley is sometimes compared, some even seeing him as a natural heir.

Today, after four years of showing at London Fashion Week, Steven Stokey-Daley’s influence continues to grow. In addition to Harry Styles, who is so loyal to him that he has just invested in his brand, he has also won over Anna Wintour, who succumbed to his colorful and playful world by wearing a red floral-print dress, and American comedian Alex Edelman, who wore a fern-patterned velvet blazer hand-embroidered with vintage beads for the 2024 Met Gala . As London Fashion Week loses visibility compared to the fashion capitals , this new English talent could well give it a boost and establish himself as a must-watch designer.