Rock and rebel, Laetitia Casta is transformed under the eye of Juergen Teller for Balmain

The French actress and model embodies the new spring-summer 2025 campaign for the house of Balmain, an opportunity for her to shine through a unique fashion shoot.

A new icon joins the Balmain Army. Laetitia Casta has just been immortalized by the famous fashion photographer Juergen Teller, known for his daring shots, in the house of Olivier Rousteing , artistic director of the luxury label since 2011. XXL shoulders, bright lipstick and rebellious gaze, she embodies a femme fatale, marking the new aesthetic turning point of Balmain . As Olivier Rousteing explains on Instagram “I am so proud of this campaign. It is much more than a campaign, it is a new beginning: THE REBIRTH“, he adds “This campaign is not the beginning of a new chapter but of a new book.” A striking shoot where, at 46, the model reveals a new side: a rebellious and rock’n’roll look.

A striking campaign

In the photos, Laetitia Casta embodies contemporary and confident femininity with ease. In a sculptural silhouette, she wears a red suit with sharp shoulders, enhanced by imposing gold necklaces. In a desert setting, she wears a surrealist dress from the spring-summer 2025 show . Faithful to Juergen Teller’s offbeat aesthetic, she adopts a casual posture lying on a zebra-striped carpet, dressed in a white t-shirt, rolled-up jeans, pumps with heels shaped like lipstick and the black leather Anthem Bag. Another unexpected scene: she poses in a bathtub with retro charm, XXL glasses on her nose, highlighting Balmain’s new it-bag.