A$AP Rocky Named Ray-Ban’s First Creative Director

This is a first in the history of the iconic eyewear brand. It is teaming up with American rapper and designer A$AP Rocky. 

The news broke on February 21 via a press release, three days after A$AP Rocky was acquitted in the 2021 Hollywood shooting of a former friend . The American rapper and designer becomes Ray-Ban’s first-ever creative director, a historic appointment for the eyewear brand founded in 1937. Responsible for designing models, advertising campaigns and even reorganizing stores, he takes on a 360° role, marking an unprecedented turning point for the brand. A surprise for Ray-Ban, but an obvious one for A$AP Rocky, who has been shaping his image as a fashion icon since his debut in 2011.

A$AP Rocky, new creator

Rapper, designer… Rakim Mayers, his real name, has always placed fashion at the heart of his musical universe, refining his image with a style that fuses streetwear and haute couture. His stylistic flair has seduced major houses, which have chosen him for major campaigns: Dior, Gucci, Bottega Veneta … Through his creative agency AWGE, he has also collaborated with Marine Serre, Amina Muaddi and JW Anderson. Last June, he made a remarkable entrance at Paris Fashion Week with his show “A$AP Rocky: AMERICAN SABOTAGE”. More recently, his trial has placed him in the spotlight, where every sartorial appearance — Saint Laurent suit, Burberry trench coat — has been scrutinized by the press and Internet users. A true style icon, A$AP Rocky is preparing to breathe new life into Ray-Ban.