Trending: Why is matcha becoming a skincare staple?

Matcha green tea is set to become the new star ingredient in our cosmetics. Our top 10 of the best matcha facial treatments.

For several months, matcha has become a real obsession on the Internet. We knew it in our drinks, even if its strong taste does not delight everyone’s taste buds. But now, matcha is making its way into cosmetics. The demand has become so intense that it has even caused a shortage in Japan (the country of origin of matcha), the purest quality becoming a little rarer as trendy cafes and wellness entrepreneurs appropriate it.

While it’s a staple in our favorite coffee shops, matcha is quietly making its way into our beauty routines. This plant, known for re-energizing the body , can also work wonders on our skin. The reason for this is the way it’s grown. Matcha tea comes from the same plant as traditional green tea . However, unlike the latter, it’s grown in the shade, then the leaves are harvested and ground into a deep green powder. This growing method produces leaves that are much richer in antioxidants and natural caffeine than traditional green tea, giving matcha undeniable benefits for health and skin.

The benefits of matcha for the skin 

First of all, matcha is rich in catechins, more precisely in EGCG, a multifaceted antioxidant. EGCG relieves skin inflammations such as redness , acne , rosacea . In addition, the latter protects the skin from damage caused by free radicals, the molecules responsible for its premature aging . Finally, matcha contains chlorophyll, which detoxifies the skin, while its vitamins (A, C and E) promote skin regeneration and elasticity, for visibly healthier and more radiant skin. Matcha facial care is suitable for all skin types, whether sensitive , dehydrated, atopic, acne-prone, oily or mature skin, as Ronny Weltens, matcha expert for the Joy of Matcha brand, explains in the columns of “ELLE Belgium”.