Relaunched by Louis Vuitton and a famous Japanese artist, this funny trend from the 90s is back

In the world of fashionistas, it’s been a few months that we’ve been hearing about nothing but this. The collaboration between Louis Vuitton and a famous Japanese artist is already causing a sensation and, at the same time, announces the return of this controversial trend from the 90s.

From Quiet Luxury to Loud Luxury: A Bold New Fashion Statement

Fashion comes and goes, and old trends sometimes end up flying apart after a few months. If Quiet Luxury was unbeatable on the fashionista planet, it is now swept away by its worthy competitor, a little louder: Loud Luxury. A clever mix between the Mob Wife and Y2K movements, it encompasses many micro trends that have already invaded our wardrobes: maximalist accessories, prints that hurt the retina, ultra flashy colors but also, a star trend from the end of the 90s.

Logomania: The Return of Over-the-Top Brand Logos

Relaunched in particular thanks to the recent collaboration between Louis Vuitton and a famous Japanese artist, the latter divides. The reason? It is associated with the desire to display one’s social status in an “excessive” way in the collective imagination.

How Logomania Reflects Social Status in Modern Fashion

Logos galore: this is the “logomania” trend. While the logo is used by brands to assert their stylistic identity in the eyes of the general public, for some individuals it therefore represents the desire to shout out their belonging to a so-called “rich” socio-economic class.

The Popularity of Logos Soars: A 2024 Fashion Phenomenon

Ultra-visible brand logos on clothing and accessories, in solo and maxi format, or in all-over print for a more ostentatious look: logomania is already on all fashionistas. Not surprising when you know that the popularity of logos increased by 25% during the year 2024.

Takashi Murakami and Louis Vuitton Reimagine Logomania

The reissue of the collaboration between Louis Vuitton and the artist Takashi Murakami will therefore have confirmed the strong return of this “logo galore” trend. Two decades ago, it had already seduced Naomi Campbell, Paris Hilton, and the entire fashion world.

Iconic Bags and Bold Colors: The 33-Color Monogram Revival

But while it is an integral part of the DNA of the famous French trunk maker – notably with the iconic Monogram that everyone knows -, under the Japanese artist’s signature, the LV logo becomes the star of the accessory and is at its peak. It is adorned with pop and flashy colors, decorated with smiley flowers, invites the “creatures of planet 66” to keep it company, and is displayed on a white coated canvas to be twice as visible.

Couture Logomania: Winning Over Even the Skeptics

Result? A choice anniversary reissue, where best-selling pieces from the old collection and new styles are stamped with the famous Monogram in 33 colors: the Speedy and Keepall bags thus mix with the Neverfull MM and the Capucines. A couture interpretation of logomania that will not fail to convince the last skeptics!