Eveline Karlsen: – I’ve done so much I don’t want to

Make-up tutorials on YouTube were the start of an unexpected career for makeup artist Eveline Karlsen (32).

– I was a real tomboy when I was little. Just played soccer and dabbled in everything that had to do with makeup. Until one day, like, then just… I sat in my room for hours and just straightened my hair and applied eyeshadow. It was like dreaming away.

The quiet time in front of the mirror became a type of escape from everything else that was noisy.

– And then the escape turned into me realizing that I could work with this. And then it turned into me becoming a super nerd on the product, says Eveline Karlsen.

– My security is the followers I’ve had since 2015, from the YouTube era.

The makeup influencer now has 133,000 followers on Instagram, 73,000 followers on TikTok, and 94,000 subscribers on YouTube, where her career skyrocketed.

– It’s safe for me there. Everything else seems unsafe, but I’m very safe there. Regardless of the response. I love being there. It gives me peace, she says.

“Calmness,” however, is not the right word to describe the path to the goal she reached in August. That’s when she launched her secret project: Made It Cosmetics.

Working with Ingrosso

In 2020, Eveline Karlsen started working with Bianca Ingrosso’s team, with Caia Cosmetics in Norway. Eveline sees working with Caia as an “insane opportunity”, but also a strategic choice to learn as much as possible – especially about everything that can go wrong.

– But I knew all along that I wasn’t going to sit here and build Bianca’s brand to the greatest, when I know that my vision is to create my own.

At the same time, she believes it was a natural step towards her own goal.

– I didn’t have the chance to do it myself at the time. I couldn’t afford it, and I didn’t have a clue. So that was good, that is, says the makeup artist.