Miu Miu model, Chanel guest… How did Charlotte Cardin conquer the fashion world?

At 30, Charlotte Cardin is considered the new sensation of the pop scene, both in North America and in France. Her musical success is accompanied by an equally remarkable rise in the fashion sphere, where she is gradually establishing herself as a key figure.

With 2.1 million monthly streams on Spotify, four Junos to her name – including Album of the Year 2022 – and an electrifying performance at the Victoires de la Musique on February 14 alongside, by happy coincidence, her partner Aliocha Schneider, Charlotte Cardin is shaping her musical career brilliantly. But like any big star, she is also establishing herself as a fashion icon to watch closely. Although she was already writing her own songs and composing her own music as a teenager, it was in a completely different world that she took her first steps: modeling. At 15, her slender figure led her to join the Canadian agency Folio Management, where she landed a series of contracts for small ready-to-wear brands. Then, in 2013, her musical career took a turn with her participation in “The Voice Canada” and the release of “Du vent, des mots” as a duet with Garou. However, she does not turn her back on fashion and parades for brands such as Christopher Kane and Moncler Gamme Rouge, setting the tone for a career where music and fashion intertwine, like the icon Jane Birkin .

Charlotte Cardin conquers fashion

As her success grew in North America, Charlotte Cardin gradually forged ties with the house of Chanel , joining the front rows of the shows in 2018. In front of the cameras, she imposed the beginnings of a signature style mixing minimalism and elegance: white blouse and little mesh skirt with immaculate Converse, or bomber crop top and mini-skirt in technical materials accompanied by black thigh-high boots. Little by little, she became a regular at the Saint Laurent shows and became one of the muses of Miu Miu . For the Italian house, she walked the catwalk twice: during the fall/winter 2024-2025 show, in an ultra-feminine black dress enhanced with leather gloves, dark glasses and pumps, then for the spring/summer 2025 season, alongside figures such as Willem Dafoe , dressed in a white bodysuit, a cyan blue leather skirt, multiple belts and vibrant sandals. The year 2024 continued to put her in the spotlight. In August, she joined the fall/winter campaign for Miu Miu, sharing the bill with another prominent figure, Cara Delevingne, who was then making her big comeback . In September, Charlotte Cardin shone again, this time during the Etam show, where she delivered a remarkable musical performance. Today, it is at Jacquemus that she seems to find a new stylistic anchor. Invited to the spring-summer 2025 show, she caused a sensation in a low-waisted puffy dress, reaffirming her refined elegance.

Charlotte Cardin thus traces her path between music and fashion, consolidating her image as a versatile and inspiring artist, where each universe nourishes the other.