
Embodied by social media star Dixie d’Amelio, the new face of APM Monaco, the house’s winter collection puts love in the spotlight. Inspired by architecture and the arrival of the Year of the Snake, it presents structured creations that are both delicate and vibrant.
Red always. Sophisticated pieces, worn alone or assembled, and strong, statement-style creations make winter glamorous and vibrant. As evidenced by the deep red of a campaign bringing together Dixie d’Amelio, Baptiste Giabiconi, Cara Delevingne, Eva Longoria and Charles Leclerc. A color celebrating love, enhancing jewelry that is more chiseled than ever. Inspired by emblematic architecture – that of the Louvre, in particular – and medieval details (fleur-de-lys, Latin crosses or chainmail), necklaces, rings and bracelets display geometric, delicate and articulated volumes. Among them, a cuff in silver mesh and zirconium pavé that will undoubtedly become one of the pieces of the season. And to celebrate your loved one, why not opt for a chain and pavé heart ring?

Meandering between glamour and sophistication
But this season, more than ever, for Valentine’s Day, it’s time to mix genres, to unisex. For women, as for men, bracelets, necklaces or rings in mesh or chain mix, accumulate or are worn solo, like a precious bangle. Like Dixie d’Amelio and Baptiste Giabiconi, we wear them intertwined – one gold-plated, the other silver – on our wrist, or in pairs, one for you, the other for me. Adorable way to keep the person we love close to us all day long.


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