The cuff watch is establishing itself as the new watch must-have

The cuff watch is the new trendy accessory of 2025. Combining elegance and modernity, it is transformed into a real wrist jewel, designed by prestigious houses such as Cartier and Chopard and worn by celebrities.

Watches are much more than just instruments for measuring time. Today, they are transformed into real jewels, becoming essential fashion accessories. In 2025, it is the cuff watch that is establishing itself as the new star of watchmaking.

Major brands such as Cartier, Chopard and Chanel quickly embraced this trend, combining boldness and sophistication. These wristwatches, worn directly on the wrist, redefine the art of wearing a watch by merging watchmaking and jewelry. Resolutely chic, the cuff watch is now a must-have worn by celebrities such as Virginie Efira and Bella Hadid, embodying modern elegance and ultimate refinement.

The watch, between jewel and utilitarian object

The evolution of the watch is fascinating, as it illustrates the very change in our perception of time. Initially, watches were primarily functional instruments, worn mainly by the military in the 20th century. Today, they have become true fashion accessories. Invented at the beginning of the 19th century, the wristwatch has become, over the years, a precious jewel that we proudly display.

The Panthère Manchette by Cartier is one of the most beautiful examples of this trend. This iconic model, designed in the 1980s by Michèle Kanoui, was reintroduced by Cartier in 2017 after a production hiatus. The result? A wrist jewel that is as practical as it is elegant, and is once again seducing celebrities. At Chanel , the Première Manchette revisits the octagonal dial and the chain bracelet, interwoven with a black leather ribbon, making this watch a reference in watchmaking. Chopard launched the Ice Cube model, which is distinguished by its structure of crystallized cubes that delicately hug the wrist, with a dial hidden under one of the cubes.