Gine Margrethe launches brand

After four years of work, the Norwegian influencer is launching his own beauty brand: Bob Beauté.

The brand is named after a fictional man named Bob, reports Vogue Scandinavia .

“It feels like I’ve been pregnant for four years,” Qvale tells the magazine.

Qvale, who has over a million followers on social media, explains that Bob Beauté is created for people who “want to feel empowered in the beautiful chaos of life.” The brand targets busy people who want simple, versatile products.

– Bob thinks like a man. It should be simple, it should be the best, says Qvale about the brand name.

The influencer also wants to make the brand bigger than herself – hence the name Bob. The launch is a collaboration with her husband, Thomas Qvale.

In MinMote’s Christmas column , Larsen Qvale revealed that she will launch her own brand in 2025:

– There has been an extremely large amount of work around this. Which has been exciting, demanding, and educational.

The fashion profile has developed the products in Italy, France and Germany. The first product will be launched in February.

Qvale wants to launch products slowly to give consumers time to get to know each one. She believes today’s rapid product launches don’t give people the opportunity to connect with what they’re buying.

– Whether you’re rushing out the door to drop off a delivery at kindergarten or going to an important meeting, you can count on Bob to have your back, Qvale tells Vogue Scandinavia about the brand’s philosophy.